外貿市場調查情景對話

　　以下是一段外貿市場調查的情景對話，一起來讀讀吧。

　　趙先生: I went over the sales figures in the market research report. If you take that report and compare it with our survey of consumer buying habits.there`sonly one conclusion.

　　我看過市場調查報告中的銷售數字.如果拿這份報告和我們對消費者購物習慣所做的調查相比.只有一個結論.

　　約翰: What's that?

　　什么結論?

　　趙先生: It seems this market is sensitive to price. When our product was marketed up at a higher introductory price. Our sales after product launch were low. At a discounted introductory price, we landed more sales.

　　市場似乎對價格很敏感.我們的產品一開始價格標得較高.因此投放市場后.銷售量非常低.定價打折之后.銷售量則大增.

　　約翰: So, we should start low?

　　那么我們應該把定價調低嗎?

　　趙先生: I think that would be a good idea. Price is an important variable in our market,so we can use it to build our customer base. If our customers get hooked on the low introductory price,they will buy and become more loyal to our brand.Later on,when we hit a

　　我想這主意可能不錯。價格在我們市場上是個重要的變量，所以我們可以利用價格建立我們的顧客基數。如果顧客被我們的低價位所吸引，他們就會購買我們的品牌并成為我們較忠實的消費者。日后我們創下銷售記錄，打下良好的顧客基礎之后.我們再把價格提高.

　　約翰: That sounds like a really clever marketing strategy.

　　這聽起來真是個聰明的銷售策略.

　　趙先生: This is a very competitive market. We`ve got to come up with a few clever strategies in order to keep our place on top.

　　這是個充滿競爭的市場.我們不得不想出幾個更聰明的辦法來保持我們的領先地位.

　　約翰: I think our main strength is with young consumers.

　　我認為我們的主要力量應集中在年輕消費者身上.

　　趙先生: You remind me. I have another idea now.

　　你提醒了我.我又有一個主意了.

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